The Rochester chapter of the American Marketing Association (AMA) recently recognized Starbridge with a Pinnacle Award for its branding campaign to launch the new organization. The judges praised Starbridge for its clear communication objectives and strategy and described the campaign as “consistent and heartfelt.” The branding campaign included development of a new name and logo, extensive communications with audiences to establish Starbridge, and a continued commitment to living the brand through strategic planning and decision-making.
AMA Pinnacle Awards recognize creative, strategic marketing by for-profit companies and non-profit organizations. Senior level marketing and advertising professionals from other areas of the country serve as judges to eliminate any local bias. Entries are judged on effectiveness and creativity.
Seneca Hollenbeck and Allyn Stelljes accepted the award on behalf of Starbridge at the May 19, 2016, ceremony. “We are so gratified to receive the Pinnacle Award,” noted Allyn Stelljes. “We are very thankful for the expert assistance of Causewave Community Partners, Mike McDougall, Andrew Soucier, and Julie Garland Clementi at various stages of this campaign. In addition, we would like to thank the numerous board members and staff members from Starbridge who worked on developing and implementing our brand. It is truly a team effort.”